The creative industries are an important economic driver for SA.
The Economic Value of Creative Businesses in South Australia report, released by the former Department for Innovation and Skills in October 2021, provides a framework for the ongoing annual measurement of the direct economic contribution to Gross State Product (GSP) of enterprises within the Creative Industries sub-sectors. It also provides a retrospective analysis of the Creative Industries economic contribution in the five years up to the financial year ending 2018/19. The report was authored by Deloitte Access Economics.
Creative businesses in South Australia directly contributed an estimated $1.45 billion in value added and 15,785 FTE jobs to the South Australian economy in 2018-19. This grew from $1.41 billion in 2014-15 despite total FTE workers employed in creative businesses declining 0.4%
The total economic contribution from the creative industries can be broken down by Deloitte into 12 business groupings.
Economic impact of South Australia's key creative industries.
The advertising and marketing industry in South Australia features 654 businesses with 1,646 FTE employees. This equates to 11% of all employment in South Australia's creative industries sector.
Advertising and marketing directly contributed $179 million to the gross value added (GVA) in 2017-18.
There are 817 South Australian architecture businesses with 1,423 FTE employees. This is 9% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $168 million in 2017-18.
There are 52 South Australian broadcasting businesses across TV, Radio and podcasts with 868 FTE employees. This is 6% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $98 million in 2017-18.
There are 1,179 South Australian design businesses with 1,070 FTE employees. This is 7% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $104 million in 2017-18.
There are 1,089 South Australian fashion businesses with 2,576 FTE employees. This is 16% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $218 million in 2017-18.
There are 12 South Australian festival operations businesses with 331 FTE employees. This is 2% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $32 million in 2017-18.
There are 65 South Australian game development and software businesses with 288 FTE employees. This is 2% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $28 million in 2017-18.
There are 1,020 South Australian writing and publishing businesses with 3,313 FTE employees. This is 21% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $249 million in 2017-18.
There are 1,005 South Australian music and performing arts businesses with 1,167 FTE employees. This is 7% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $116 million in 2017-18.
There are 536 South Australian screen businesses including 506 screen production and 30 game development with 2,297 FTE employees. This is results in a direct contribution to gross value added (GVA) of $187m.
There are 1,126 South Australian visual arts and crafts businesses with 1,729 FTE employees. This is 11% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $150 million in 2017-18.
There are 1,675 South Australian independent creative businesses with 326 FTE employees. This is 2% of all employment in the Creative Industries sector of South Australia with a direct contribution to gross value added (GVA) of $48million in 2017-18.